Despite being an advertisement for fast food, it gives the subliminal message and image of sexual practices. Businesses and companies, such as Burger King in this case, have incorporated the "sex sells" cliche in their advertisements to catch the attention of people. The fact that the sandwich is called the "Super Seven Incher" would make some people that think of a certain male reproductive organ because of the attention to the size. More overpowering, the picture of the woman that is about to put a supposedly long sandwich in her mouth gives the indirect image of oral sex. The caption stating, "It'll blow your mind away", hints at oral sex as well. Advertisements like this often overhype the actual product and are only used to catch the attention of possible consumers. Although the sandwich may be appealing, the ad itself does not appeal to me because of the sexual subliminal message.
3 comments:
I’m glad you chose to show this advertisement. Looking at this advertisement I probably wouldn’t have thought anything of it. Many people probably wouldn’t have noticed either. You brought it to attention that how the advertisement says that “it will blow your mind away” and how the woman in the photo has her mouth opened. Yes it very much seems like Burger King is using sexual acts to sell their products. This item probably isn’t as good as Burger King says it is. It’s a shame what lengths companies go through to sell their products. Promoting sexual acts to sell your products is pathetic.
This is a very good example that incorporates the whole saying of "sex sells." The subliminal messaging is very move inappropriate move done by Burger King. Calling it the Super Seven Incher make cause a giggle as it sounds like one is referring to a male's private part rather than the actual sandwich. I like how you observed the woman's position in the picture as does indirectly appear that she would be performing oral sex when it's actually just the sandwich. It's said to see how ads are ran through the world now a days.
I see this ad and several SEXUAL things pop out to me. I haven't even read what you wrote yet and I am going to start naming my immediate responses to the ad. Sexual reference via graphics: woman with mouth wide open with long object. Sexual reference via bold capital text "BLOW": Blow job. Hands down. Sexual reference via bold capital font "SEVEN INCHER": 7 inch long penis. The last sexual reference of "SEVEN INCHER" has a picture on top. Funny how the marketer used a light tan background for the sandwich because if you squint and look at the picture all you see is the line of meat which looks like a penis. Funny how advertisement works these days. We look back into the 1940's and 50's and we actually see nice ads. We had the polar bear for Coca Cola and such and look at us now. We now use SEX for marketing. Talk about animal instinct. Internet advertising, magazine advertising, tv advertising, and billboard advertising etc, are all using this method to attract customers. I guess it's the "IN" thing now since we have soap operas, TV, movies, music, all blaring "SEX SEX SEX" and party, and alcohol, and all that fun stuff.
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